(UK) Betting Site Review

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Unibet is a veteran in the online gambling industry, dating back to 1997 when it was originally founded. They have a platform for online casinos, bingo, online poker, and sports betting, boasting over 10 million customers across more than 100 countries in the world.

Overview of


Unibet currently belongs to the Kindred Group — an esteemed online gambling company that operates 11 gambling sites. 

The arrangement with the Kindred Group allowed Unibet to obtain a licence by the Government of Gibraltar (license numbers RGL 091& RGL 092) that is arguably the most respectable licensing jurisdiction in the world. For legally serving UK customers, Unibet has acquired a licence by the UK Gambling Commission — license number 000-045322-R-324275-001). 

New arrivals in Unibet will be granted a hefty welcome cashout bonus of £40 + a £10 casino bonus. There are also all kinds of promotions for ongoing customers, but we’ll get to that a bit later. 

Why should you choose Unibet over its competitors? Because they have excellent sports coverage and a variety of markets to choose from. Also, Unibet offers some awesome features like live streaming and cash out. In terms of competitiveness of live odds, Unibet is right up there with some of the leading bookmakers in the UK market. 

Unibet has launched a dedicated app for their sportsbook, casino, poker, and lottery section. It’s available on both iOS and Android-powered devices. 


Review Checklist

In this paragraph, we’re going to show you exactly what went into our review process. In our comprehensive Unibet review, we looked into the site’s most relevant aspects and gave our opinion on Unibet’s standings when compared to other betting sites. More specifically, we covered the following topics: 

  • Ease of use and registration — Assessment of Unibet’s website design and functionality, along with a step-by-step handbook that shows beginners how to register.
  • Key features and bonuses — Our view of Unibet’s bonus offerings, as well as the most notable features available on the site. 
  • Mobile betting apps — In this section, we show you how to download Unibet’s mobile app and talk about some of the specifics of the app.
  • Sports markets — A full list of all the sports that you can bet on in Unibet, as well as a brief commentary on available types of bets.  
  • Payment methods — Evaluation of Unibet’s banking section. Supported methods, deposit and withdrawal limits, fees, and more. 
  • Security measures — We reveal all the security protocols used by Unibet to protect players’ personal and financial data.
  • Restrictions — A restricted countries list — countries from which Unibet doesn’t accept customers. 
  • Customer support — Here we explore all the ways you can get in touch with Unibet’s customer support and find answers to your queries. 
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Ease of use and registration
We wanted to present an unbiased review so that our readers can know exactly what to expect when joining. With that said, here is a breakdown of all the things that you will be able to read in our review:
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Bonuses and key features
What makes
stand out and which bonuses you can use for sports betting;
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Mobile betting apps
Assessment of the operator’s mobile website and mobile apps;
Sports markets — We listed all different sports markets that are covered on the website;
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Payment methods
Explanations on how to complete a deposit and request a withdrawal, together with all available methods, payment processing times, fees, and minimum and maximum limits;
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Security Measures
We made sure
is a secure website that guarantees the safety of players' money and personal information;
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Potential restrictions that you need to be familiar with;
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Customer Service
Different modes of contact and customer support working hours for UK customers.

Ease of Use and How to Start Playing in


In regards to the feel and usability of the site, Unibet is spot on. The designers created a site with a classic black-white background, with green being the dominant colour. All the key elements are neatly organized, allowing users easy access to all Unibet’s products, including sports, racing, casino, bingo, and poker. The visuals are reduced to a bare minimum, keeping the site responsive and easy to navigate. 

If you’re a recreational punter who just started to bet with online bookmakers, you’re probably going to need someone to help you get started. To that end, follow my lead, and you’ll be placing bets with Unibet in no time! Here’s what you have to do: 

  • Go to Unibet’s website via this link;
  • Click on the yellow Registration button;
  • Fill out the required fields (name, email, address, postal code, mobile phone number);
  • Agree with the T&C;
  • Opt in to receive the welcome bonus (optional);
  • Enjoy your stay! 
sign up account with unibet

Note that once you sign up for an account with Unibet, you will need to provide additional proof of identity. The operator will require you to submit the photo of your ID card, passport, or driver’s license, as well as bank statement or utility bill to verify your address. This is a pretty common procedure among sports betting operators, and it is used to prevent underage gambling and money laundering. 

Bonuses and key features

Unibet offers several cool features. To start with, there is a first-class live betting platform that offers odds on all major worldwide sports events. And with their live streaming service, you’ll get a chance to follow along as the match unfolds to make more informed bets.

The Cash-out feature is the next big thing in the online sports betting industry, and Unibet seems to be keeping up with all the latest trends. For those unaware, cash-out allows you to get a percentage of your money back even before the match is finished. Keep in mind that cash-out is available only on selected sports and markets — it cannot be used on all sports and types of bets. Nonetheless, it’s a great way of getting paid for a wager if the result isn’t going to your favour.

Other notable features available in Unibet include the Asian Handicap and Virtual sports betting service that allows users to place virtual bets on a range of sports. Virtual sports betting is similar to betting on real-time sports, but the games last much shorter.  

Unibet’s bonus department is jam-packed with all kinds of promotions for both new and ongoing customers. Read on below to find out more. 

₤40 Money Back as the Welcome Bonus on Your First Bet + ₤10 Casino Bonus 

Newly registered members in Unibet are eligible for a £40 risk-free bet + a £10 casino bonus. To qualify for the offer, you need to place a sports bet worth at least £1 with odds 1.40 or higher. And if the bet fails, Unibet will refund your initial stake, up to a maximum of £40. Keep in mind that you’ll have to deposit £10 or over to qualify for the £10 casino bonus. Furthermore, you must use the sportsbook bonus before opting in to receive the casino bonus. 

Bets on horse racing, greyhounds, virtual sports, and/or trotting will not count towards the welcome offer. The money-back offer has a wagering requirement of 3x — you have to wager the deposit amount three times before you’re allowed to withdraw the bonus. 

The £40 money-back welcome offer is available for UK customers only. 

unibet welcome bonus

In-Play Free Bet Club 

This promotion is available only for regular customers — those who have deposited on the site in the past. To qualify, you need to place five or more in-play bets of at least £10 with minimum odds of 2.00 on football, cricket, tennis, basketball, and darts between Monday and Sunday. So, basically, you will place £50 of in-play bets weekly and get awarded with £10 in-play free bet. The free bet is valid for all in-play events except greyhound, horse racing, and trotting. 

£250 Refer-A-Friend Bonus 

Refer-a-friend bonuses are quite rare in the online gambling industry, so you can imagine how surprised we were when we found out that Unibet offers a £250 bonus to users who invite five friends to register and deposit on the site. 

Here’s the deal — you invite five friends to come and register in Unibet via a specific link, and for every friend who makes a deposit of £500 or more, you get cash prizes. The more friends you invite, the more free bonus money you’ll get! 

  • 1st friend — £30 of bonus cash 
  • 2nd friend — £40 of bonus cash 
  • 3rd friend — £50 of bonus cash 
  • 4th friend — £60 of bonus cash 
  • 5th friend — £70 of bonus cash 

The bonus will count only if your friends are living in the UK. Once you trigger the promotion, you’ll have 30 days to get the most out of it before it expires. 



Mobile Betting App

Unibet has launched a dedicated mobile app for iOS and Android users. You can find the installation links either on the main site or in the Google Store/Apple App Store. 

unibet mobile app

The Android version is compatible with all devices powered by OS 5.0 or higher, while its iOS counterpart requires iOS 12.0 or later and is compatible with iPad, iPhone, and iPod touch. 

In terms of functionality, the Unibet app is superb. It’s responsive, and we didn’t encounter any bugs that impeded the overall performance. The app is easy to navigate, and we were able to locate what we were looking for quickly. The layout is clean and visually appealing. More importantly, all the key features are supported in the app. You can place bets on a variety of sports, make payments, or contact customer support if needed. 


Sports Betting Markets

Unibet doesn’t lack when it comes to betting markets (types of bets available) either. Western European sports have the most betting options, but even niche sports have at least several extra markets besides the traditional types of bets. For team sports, Unibet offers totals, money lines, and spread bets, but there are also tons of futures markets, prop bets, and various other game-specific wagers.

In addition to putting together a top-notch mobile product, Unibet offers a wide range of sports to bet on. It covers all the major betting markets, as well as some niche sports. Here’s the list of all the available sports:

Here is a list of all sports betting markets that we could find while reviewing this operator:
Rugby Union
Aussie Rules
American Football
Ice Hockey
Motor Racing
Snooker & Pool
Rugby League
Table Tennis
Horse Racing

Deposit Methods

Unibet’s cashier options are around the industry standard, with a solid number of deposit options available. The operator accepts payments in several currencies, including GBP, EUR, USD, and RUB. 

To fund your account, you can use around ten different payment methods. All the major debit cards are accepted, including Visa and Mastercard. The e-wallet selection includes Skrill, Neteller, and PayPal. Bank transfers and Paysafecard transactions are also listed. 

The minimum deposit amount is £10 for the majority of supported methods. All the deposits are fee-free and instantaneous, except bank wire transactions that may take a couple of hours. Unibet also offers a few geo-specific deposit methods. On that note, we recommend that you visit the Cashier section for up-to-date info about all the options available in your country. 

Before you’re allowed to make a deposit, you’ll have to go through a KYC (Know Your Customer) procedure. You’ll be required to send additional proof of identity, as well as the proof of your whereabouts and income. 

Withdrawal Methods

Most of the deposit methods are available for withdrawals as well. Again, we recommend that you open the My Account page and select Make a withdrawal to see an overview of all the ways you can withdraw cash. You’ll also see the minimum and maximum limits for each payment method. 

You can withdraw funds to the bank account via debit cards, bank transfer, and Neteller/Skrill. The minimum withdrawal amount is £5 for debit cards and £15 for bank transfers. Bank transfers don’t have maximum withdrawal limits whereas, if you use credit cards for cashing out, you can withdraw the maximum of £50,000 per transaction. Unibet doesn’t charge any fees for withdrawals. Typically, you’ll receive your funds within 1–3 working days. E-wallet withdrawals are generally faster and take up to 12 hours. 

Security Measures

Unibet takes all the necessary steps to ensure maximum protection of players’ personal and financial data. The site is encrypted using 128-bit SSL technology and is certified by Trustwave. Furthermore, the operator has an Intrusion Detection System that safeguards all network traffic 24/7 and notifies for any attacks or intrusions. Unibet also has advanced firewall systems in place, as well as a dedicated fraud department. You can rest assured that all your sensitive data will be protected at all times in Unibet. 


Much like with other bookmakers, Unibet is unavailable in certain regions of the world. Those who reside in the following countries will not be able to use Unibet’s services: 

  • Afghanistan 
  • Estonia 
  • Italy 
  • Hong Kong 
  • North Korea 
  • The USA 
  • Spain 
  • Australia 
  • Iran 
  • Ethiopia 
  • Pakistan 
  • Jordan 
  • Yemen 
  • Syria 
  • Iraq 
  • Denmark
  • Kuwait 
  • Turkey 
  • France 
  • Philippines 

Customer Support

Customer service is probably Unibet’s weakest aspect. They’re difficult to reach, so you’ll have to rely on FAQ to get some answers. Email (info@unibetsupport.com) and live chat are listed as available contact options, but we couldn’t get in touch with the live chat representatives, most likely due to the COVID-19 reduced working hours. There is phone support on 0800 329393, but you’ll probably have to wait a bit to get a response. 

On a more positive note, you can go to the Unibet’s Community section, and find your answers there. There, you can find all the posts by former players — who knows, maybe someone else had the same issue as you, which means that you’ll be able to get a fast resolution to your problem without even having to contact the support. 


Unibet has a comparable selection of markets and odds to the leading bookies in the market. They have lots of cool features and a responsive platform that works smoothly on all devices. The bonuses are pretty amazing, and we particularly appreciated the fact the Unibet has separate promotions for all the gaming products available on the site.

The list of the restricted countries is quite short, which is great news for all punters who feel left behind by the most elite names in the industry. The operator could work on its customer support service and add a few payment methods to its banking section. Apart from that, it truly ticks all the right boxes. 

Overall, Unibet is an excellent site to add to your betting repertoire, and we certainly recommend it to our readers.